Privacy policy


Privacy Policy

Effective Date: 23 April 2026 Last Updated: 23 April 2026

Business Name: ETHAM CONSUMER PRODUCTS Brand name: TANAMANTA Website: Tanamanta.com https://hyvos.in Contact Email: infotanamanta@gmail.com Registered Address: 1-122, Etham Consumer Products, Khanapur, Ibrahimpatnam, Rangareddy, Hyderabad, Telangana, India 501506

1. Introduction

TANAMANTA operates the website hyvos.in. We are committed to protecting your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and other applicable Indian laws. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from our store.

2. Information We Collect

We collect the following categories of personal data:

  • Identity & Contact Data: Name, email address, phone number, billing and shipping address.
  • Transaction Data: Order history, payment method details (processed securely via payment gateways; we do not store card details).
  • Technical Data: IP address, browser type, device information, cookies, and usage data.
  • Communication Data: Messages, queries, or feedback you send us.
  • Health-Related Preferences (where applicable): Product preferences related to Ayurvedic or dietary supplement purchases (used only to personalise your experience).

3. How We Collect Your Data

  • Directly from you when you register, place an order, or contact us.
  • Automatically via cookies and analytics tools (e.g., Google Analytics 4, Shopify analytics).
  • From third-party services such as payment gateways and logistics partners.

4. Purpose of Processing & Legal Basis

Under the DPDPA 2023, we process your data based on your consent and legitimate contractual necessity:

Purpose Basis
Processing and fulfilling your orders Contract performance
Sending order confirmations and updates Contract performance
Sending marketing communications Consent (opt-in)
Improving our website and services Legitimate interest
Fraud prevention and security Legal obligation / Legitimate interest
Compliance with Indian law Legal obligation

5. Sharing of Personal Data

We do not sell your personal data. We may share it with:

  • Payment Gateways (e.g., Razorpay, PayU) for secure transaction processing.
  • Logistics & Shipping Partners (e.g., Shiprocket, Delhivery) for order fulfilment.
  • Shopify Inc. as our e-commerce platform provider (data may be processed outside India; Shopify maintains appropriate safeguards).
  • Email/Marketing Tools (e.g., Klaviyo) for communication, only with your consent.
  • Government or Regulatory Authorities when required by law.

All third parties are contractually bound to handle your data securely and only for specified purposes.

6. Cross-Border Data Transfers

Our store is powered by Shopify, whose servers may be located outside India. By using our website, you consent to your data being transferred internationally, subject to adequate data protection safeguards as required under the DPDPA 2023.

7. Cookies

We use cookies to enhance your browsing experience. You can control cookie preferences via your browser settings. Types of cookies we use:

  • Essential cookies – Required for the store to function.
  • Analytics cookies – Help us understand how visitors use our site (e.g., GA4).
  • Marketing cookies – Used to deliver relevant ads (only with consent).

8. Data Retention

We retain your personal data only as long as necessary:

  • Order data: 7 years (as required under Indian tax and accounting laws).
  • Marketing data: Until you withdraw consent or unsubscribe.
  • Technical/log data: Up to 12 months.

9. Your Rights Under DPDPA 2023

As a Data Principal under Indian law, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Erase your data (subject to legal retention obligations).
  • Withdraw consent at any time (without affecting prior processing).
  • Nominate a representative to exercise rights on your behalf.
  • Grievance Redressal – raise a complaint with us or the Data Protection Board of India.

To exercise any of these rights, contact us at: [your-email@hyvos.in]

We will respond within 30 days of receiving your request.

10. Children's Privacy

Our products (Ayurvedic medicines and dietary supplements) are intended for adults. We do not knowingly collect personal data from individuals under 18 years of age. If you believe a minor has provided us data, please contact us immediately.

11. Security

We implement industry-standard security measures including SSL encryption, access controls, and secure payment processing. However, no method of transmission over the internet is 100% secure.


12. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with a revised effective date. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

For any privacy-related queries: TANAMANTA 📧 infotanamanta@gmail.com 📍Hyderabad, Telangana, India 501506 🌐 Tanamanta.com